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CCTV-10 Program Infinite Innovation Reported TTG

2011-04-16        From:TTG

The Mobile Coupon Platform launched by TTG has drawn more and more attention of consumers and the media. On April 12, Mr. Xiong Qiang, TTG’s chairman, and Mr. Tang Runjin, Secretary-General of Shenzhen Mobile Communication Association (SZCA), entered the studio of Infinite Innovation, a program on CCTV-10 featuring innovative technology. From an in-depth interview with Mr. Xiong, the program presented the establishment, development and prospect of TTG.

On April 15, the program directors and reporters flew to Shenzhen, and spent two days interviewing TTG’s staff, partners and experts in the industry in order to present a more detailed picture of this young Internet enterprise to viewers.


First Stop-Maojia Restaurant

CCTV reporters chose Maojia Restaurant as their first stop of Shenzhen tour. They arrived at Maojia Restaurant located at Guowei Road in Luohu District before 12 o’clock and saw a crowded scene. There a Ms. Li invited friends to lunch. When she got the bill, she habitually took out her magic purse full of various coupons and membership cards. Even though she rummaged through her purse, she could not find the coupons of Maojia Restaurant. Luckily, a customer at a nearby table reminded her to log in TTG’s website and enjoy the restaurant’s discounts. Immediately, Ms. Li saved 50 Yuan for the lunch.


Another Stop-A Hairdressing Store

Bei is a fashionable model and loves to surf the Internet during her spare time to get fashion trends and plan her spending. TTG came into her sight earlier. This Saturday, she specially invited her friends to a hairdressing store for a new hairstyle. During the hairdressing process, Bei asked her friend Yuan to take photos with her mobile phone, record her hairdressing experience and upload to TTG platform. In this way, an hour flew by fast when the hairdresser finished hairdressing. To Bei’s surprise, when she paid the bill, she also enjoyed discounts by downloading e-coupons on TTG platform.


Reporter Experience-Doctor Glasses

The program Infinite Innovation has a part of reporter experience designed to let the reporter participate in the whole experiencing process as an ordinary consumer and to deliver his own experience feelings to viewers. When the CCTV reporter heard that TTG had ongoing cooperation with the domestic largest glasses chain group, Shenzhen Doctor Glasses Co., Ltd., he decided to choose the midtown Doctor Glasses store for experience. At 10 o’clock of Sunday morning, the reporter came to the Doctor Glasses store. After searching for over 10 minutes, he took a deep interest in a pair of sunglasses. He logged in the website m.ttg.cn and enjoyed a 20 percent discount. Also, the reporter used his smart phone to record the process of experience by words and shared with his Internet friends.


Interviewees’ Perspectives on TTG’s Development Prospect

Some experts predict that the next 10 years will be the key period for the development of mobile Internet. TTG is exactly the product of this trend. Such innovative mobile Internet and e-commerce applications will gradually go deeper into people’s life and change their lifestyle.

According to the reporters’ two-day interview in Shenzhen, most interviewees were optimistic about TTG’s prospects, expecting TTG to launch more innovative and convenient techniques for consumers.

As an expert of e-commerce field and head of government sectors, Mr. Feng Nianwen, deputy director of E-commerce Supervision & Administration Office, Market and Quality Supervision Commission of Shenzhen Municipality made a distinct interpretation on TTG in the interview. He said, “In the past, we talked about what the Internet was changing; while we talk about what the Internet cannot change now. As for TTG, its technological innovation in fact brings renovation of business model, or even social renovation.

Today, traditional media is dominant; then will TTG has an impact on them? Ms. Liu Yu, deputy director of Shenzhen Woman Magazine believed that traditional media would have more cooperation opportunities with mobile Internet platforms, which could give full play to both advantages and give most benefits to customers.


TTG Keeps Running Ahead

The earliest product TTG brought to market is the basic WAP website, but Mr. Xiong Qiang, chairman of TTG, is leading TTG’s technical talents, R&D team and marketing personnel to develop smart phone version. In addition to original basic functions, the new version also adds camera, voice and location functions, meeting customers’ demand for saving money while sharing consumption experience.