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BIN Based Promotion Tool Transaction E-Authentication Horizontal Clearing Platform Universal Points Platform
Introduction
BIN Based Promotion Tool enables major banks to roll out promotional offers to bank customers with specific BIN, based on the FEA clearing system. BIN (bank identification number) refers to the first six digits of a bank card number which can identify the card issuer and card type. When cardholders with the same BIN make payment at specific merchants, the system will automatically identify the discounts. This tool plays a very important role in bank marketing.

Applications
BIN Based Promotion Tool applies to all major banks.

Advantages

1.Help develop banking businesses and value-added services; expand the bank customer group.
2.Achieve good marketing effects with a large number of bank customers and widespread consumers.
3.Avoid complicated promotions and sales activities; enjoy discounts simply by swiping cards.
4.Develop promotional and marketing channels for the participating merchants.